May 22nd, 2026
Turn your agent into an AEO expert with our MCP knowledge graph and new capabilities
We shipped a knowledge graph that gives your agent context on Profound data and your AEO strategy, plus 15 new capabilities built on top. These features kick off a series of updates redesigning the Profound MCP around how our customers work with agents. Read more here.
Get tailored answers from Ask Profound with conversation memory
Ask Profound now remembers context from your past conversations, like how you want analysis structured, which competitors matter, and what kinds of recommendations are useful. Ask a question and get an answer shaped to how you work.
Go from "I want this number" to runnable code with the Profound API Cookbook
The Profound API Cookbook is a set of end-to-end recipes that map directly to what you see in the Profound dashboard, including Visibility Score, Citation Share, leaderboards, and period-over-period KPI deltas. Each recipe walks through the exact call or chain of calls that produces the metric, with runnable Python and curl side by side so you can copy whichever fits your stack. Read more here.
Filter faster with a redesigned filter experience
Filters across Answer Engine Insights, Agents, and Sheets now share a consistent design with one-click reset, individual clearing, pinned selections, and tooltip previews. Get to the view you need in a few clicks, with the same filtering experience everywhere in Profound.
See OAI-AdsBot activity in Agent Analytics
The OAI-AdsBot checks the safety of landing pages submitted for ChatGPT ads. It now shows up in Agent Analytics alongside the other bots we track, so you know when your ad submissions are getting reviewed.
To access Agent Analytics, you'll need to set up your CDN integration. This comes at no extra cost. To do so, you can forward this email to your developer team or jump into our setup docs. If your site is on Vercel, simply use the Marketplace connector.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 15th, 2026
Know what good looks like with Benchmarking in Agent Analytics
Benchmarking lets you compare your AI citation performance against 800,000+ pages in the Profound Network, with weekly ranking updates. Every page is placed into one of four tiers (Poor, Fair, Good, or Great) based on where it falls in the percentile distribution. With Benchmarking, you can stop guessing whether your citation performance is strong and start setting goals against a baseline.
To access Benchmarking, you'll need to set up your CDN integration in Agent Analytics, this comes at no extra cost. To do so, you can forward this email to your developer team or jump into our setup docs. If your site is on Vercel, simply use the Marketplace connector. After opting in, you can always opt out and all of your data will be removed from the pool.
Build Profound Agents using text or voice with Agent Assistant
Agent Assistant lets you create Profound Agents using text or voice to describe the marketing process you want to automate. Agent Assistant builds Agents in seconds with every node exposed and directly editable, so you stay in control of every step. Watch our video here.
Run broader, faster keyword research with Prompt Volumes
Prompt Volumes keyword searches now return in seconds, and you can search up to 7 words together. Get a complete picture of what people are actually asking AI, across more keywords than ever before.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 8th, 2026
Measure ChatGPT Ads performance alongside your organic AI visibility
Four new OpenAI Ads nodes pull account, campaign, ad group, and ad-level performance directly into your Agents. Pair paid performance with your organic AI Search data to learn what works in a brand new channel before anyone else does. Read more here.
Analyze AI traffic on your domain with the Bot Visits node
The Agent Analytics Bot Visits node brings bot traffic into your Agents, with metrics for count, citations, indexing, and training with breakdowns by provider, name, type, page, platform, path, and day. Build workflows that monitor exactly how AI is interacting with your site without leaving Profound.
Track human referral traffic from AI platforms with the Human Referrals node
The Agent Analytics Human Referrals node pulls human referral visits into your Agents, with breakdowns by page, referral source, path, and day. Connect the dots between AI Search visibility and the real users showing up on your site as a result.
Share Custom Dashboards with anyone, even those without a Profound login
Custom Dashboards now support public sharing alongside the existing private and organization-wide options. Generate a link from the share menu and send it to clients, partners, or executives who can pull up live AEO performance any time without needing an account or a fresh export. Read more here.
Run Sentiment and Visibility analysis on the same prompt
You can now assign multiple analysis types to a single prompt instead of choosing between Sentiment or Visibility. Get a full picture of how AI systems are talking about your brand without duplicating prompts across your library.
Connect to Profound's MCP in a few clicks
MCP setup no longer requires an API key or manual configuration. Learn how to set up your MCP connection here.
Get started
The updates mentioned above are available today in Profound for all users.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 1st, 2026
Talk to your AEO data with Ask Profound
Ask Profound turns your AI Search data into a conversation. Ask a question by voice or text and get an instant answer pulled from your visibility, citations, sentiment, Prompt Volumes, and more, with the underlying charts rendered right alongside the response. Follow up to go deeper, or attach files to bring additional context into the analysis. Read more on our blog here.
Understand the prompts you should be tracking with Prompt Research
Prompt Research Reports gives you direct access to the prompt insights Profound has always built for customers, now available as a report in your admin panel. Our data team created a model that takes Profound’s dataset of 1.5+ billion real user prompts to turn noisy, unstable data into a prompt list organized by topic, ranked by share of volume, and tagged by intent. Read more about our Prompt Research Reports here.
Greater controls in Custom Dashboards
Custom dashboards are now private by default, and users define which dashboards are shared with which teammates. You can also now create a new dashboard from duplicating an existing dashboard.
Keep your Knowledge Base up to date automatically with sync schedules
Knowledge Bases in Profound allow Agents to leverage proprietary data and also help us determine accuracy of AI responses. You can now set a sync schedule for Knowledge Base imports from Notion, Google Drive, and sitemaps, so your documents update regularly, capturing any changes.
Get started
The updates mentioned above are available today in Profound for all users.
As always, we love to hear from you. Please share your feedback on how we can improve.
April 24th, 2026
No more duplicating nodes for every input. The Iteration node collects all outputs into a single array that the rest of your Agent can reference, combine, or act on.
The Iteration node accepts any array as input, whether that's an upstream LLM node generating a structured list, a Profound data node returning cited URLs, or a Sheets import.
Use Iteration when the value comes from synthesizing across results in a single run. Use Sheets when each input needs its own independent run.
Read more on blog here.
‘Generate with AI’ live in the Code node
You can now leverage natural language and a host of large language models to write code for to be used within Code nodes of Profound Agents. You can review and apply the generated code right from the modal.
Get started
The new Agents updates mentioned above are available today in Profound for all users.
As always, we love to hear from you. Please share your feedback on how we can improve.
April 17th, 2026
Run existing Profound Agents from any tool with the Profound Agent API
Our Agent API lets you run Profound Agents programmatically from your external tools. Kick off Agents from any platform and pull the results from Profound directly into your existing workflows.
Write with Claude Opus 4.7 in Profound
Claude Opus 4.7 is now live in Profound. Our team added support within hours of the model's release to make sure you always have access to the latest from Anthropic.
Track Qwen in Answer Engine Insights
Qwen is available in Answer Engine Insights alongside our existing model options. This allows you to now gain visibility into one of the only AI models operating in China. Please reach out to support to gain access.
Connect Profound to Adobe Analytics (Beta)
Profound now integrates with Adobe Analytics. This gives Adobe Analytics users a complete picture of how AI Agents interact with your site. Reach out to support to get access to the Beta today.
Organize and filter your Agent Analytics with Page Tags
Page Tags are now live in Agent Analytics. Apply tags to exact paths or full subpaths, filter your analytics view by one or multiple tags, add tagged pages to Watched Pages in one click, and manage your tag library under Settings.
Build Profound Sheets by importing directly from your existing tools
You can now create Sheets by importing directly from Google Sheets, Google Search Console, Looker, Semrush, and Firecrawl. Preview the table you are importing, select which columns you want, and map them to existing ones so your data is organized exactly how you need it from the start.
As always, we love to hear from you. Please share your feedback on how we can improve.
April 3rd, 2026
Pull business context into Agents from Notion and Google Drive
You can now connect your Notion and Google Drive workspaces to Profound to import files directly into your Knowledge Base. This allows your Agents to work from the same brand guidelines and product docs your team already maintains.
Manage your prompt library in bulk with the Profound API
You can now create, update, and change the status of prompts directly through our API without touching the Profound platform. If you're managing a large prompt library, this lets you make changes at scale and understand exactly what was updated. Learn more here.
Shopify brands can now access Profound's Agent Analytics
Previously, Shopify's server architecture made it impossible to capture the log data required for Agent Analytics. Nostra solves that with no custom engineering or dev work needed on your end. Users with the integration enabled can see which AI systems are crawling their Shopify site and how often, unlocking new first-party data informing AEO strategy. Read more on our blog.
Profound Agents can now build landing pages from AEO data with Framer
The Framer integration lets you generate landing pages inside Framer guided by insights from Profound AEO data. Go from AI Search analysis to a live, shareable page without writing a line of code.
Publish and manage CMS content in Payload
The Payload CMS integration lets Agents access, create, update, and publish CMS content directly from Profound. Teams using Payload can now manage content at scale without switching between tools.
As always, we love to hear from you. Please do not hesitate to share your feedback on how we can improve.
March 27th, 2026
Profound Sheets enables you to run Agents at scale, while collaborating with your team in real time. Plus, Exa AI Agent nodes, flexible prompt organization, and more updates across Profound.
Use Agents to complete hundreds of tasks at once with Profound Sheets
Profound Sheets is a collaborative, spreadsheet interface where you can run hundreds of Agents while working with your team. Start from scratch, import reports from Profound, or upload a CSV and start optimizing for AI Search at scale.
With Sheets you can:
Build weekly AEO health reports with visibility, citation, and sentiment data, competitive gap analysis, and a prioritized action list, all while your team edits in real time.
Run bulk content refresh flows that score a live page inventory against citation benchmarks, generate AEO-optimized briefs from real prompt data, and produce first drafts in a single run.
Generate hyper-personalized landing pages by using Profound's AEO data to understand what AI is saying about your target topics and craft copy that speaks directly to that context.
Additional Sheets features include:
Pulling data from Answer Engine Insights into Sheets with one click.
Feeding Sheets data back into Agents with the new Sheets node.
Coming soon: Inline editing with the help of AI, expanded integrations, and more.
Sheets is live in beta for all enterprise customers. You can learn more by reading our blog here or watching our demo video here.
More updates from the Profound team
Easily reorganize your prompt library by moving prompts across topics
You can now move prompts individually or in bulk across topics, and your dashboard will update automatically to reflect your new structure. If you want to reorganize your setup, you can now rearrange prompts without starting from scratch.
Get more out of Answer Engine Insights with flexible exports and cleaner organization
Answer Engine Insights now supports exporting charts as images, copying data directly to your clipboard, and opening chart data straight into Sheets. Untagged prompts are also now grouped under a dedicated "No Tags" section, so nothing gets lost in your view.
Bring Exa AI data into your Agents
You can now pull Exa AI data directly into your Profound Agents through four new nodes: Search, Contents, Find Similar Links, and Answer. Give your Agents even more of the web to work from.
We love to hear from you. Please share your feedback here on how we can improve.
March 13th, 2026
Power your Agents with the new Google Search node, plus the latest updates across the Profound platform.
Pull richer Google Search insights into Agents
Bring even more Google data directly into Agents, including AI Overviews, Knowledge Graphs, People Also Ask, Related Searches, organic results, and granular location targeting. This gives you a more complete view of Google Search visibility inside your Agents and replaces the previous Google SERP Results and People Also Ask nodes with a more flexible, consolidated setup. Learn more here.
Understand AI search queries with Microsoft Copilot Query Fanouts
Understand the queries that are generated when an AI Search occurs, allowing you to build a more deliberate content strategy around your key prompts.
Manage Agents with precise filtering
Filter agents by Creator and Status, giving you more control over how you organize and manage Agents. Quickly find Agents built by specific team members or view only Published or Unpublished Agents across your workspace.
Automate report building with Gamma
Use the Gamma integration nodes in Profound Agents to generate presentations, documents, and webpages directly inside Gamma. Build new assets from a prompt or remix an existing Gamma template using outputs from upstream nodes, turning Agent analysis into polished, shareable deliverables. Read more here.
Scale real-world prompt data workflows with Agents
Pull Prompt Volumes data directly into your Profound Agents, including attached keywords, search volume, change metrics, flexible date ranges, and more. This makes it easier to incorporate demand signals directly into Agent workflows and scale prompt volume insights.
Keep your prompt library organized with improved tag management
Rename and delete specific tags directly from the tag dropdown menu in Prompt Designer, making it easier than ever to manage and update your prompt library.
As always, we love to hear from you. Please share your feedback on how we can improve.
February 24th, 2026
We are excited to share that Profound has raised a $96 million Series C. We are putting this investment right to work with two major initiatives launching today.
Launching Profound University
We’re launching Profound University, our on-demand learning hub with courses, cohort-based training, and certifications.
On-Demand Education: Interactive walkthroughs and multi-lesson courses that take you from AEO beginner to Profound expert.
Profound Pods: Live, cohort-based sessions to learn in community with fellow Profound users.
AEO Certifications: Formalized certifications combining real-world project submissions and assessment-based testing to validate your expertise.
Agents are live
We have officially launched Profound Agents. You can build your own or deploy our Agent Templates to move faster from campaign concept to execution, without sacrificing quality.
To celebrate the launch, all Profound Starter and Growth plans will get 100 free agent runs over the next month.
Enterprise plans will have unlimited runs during this time, and your Engagement Manager will be reaching out to chat through best practices and future usage.
Want a walkthrough? Learn how to build an agent from scratch here →
You can also join our Agents Webinar on March 4th to learn how to deploy Agents across your marketing workflows. RSVP here →
Thank you
If you’re excited about what we’re building at Profound, we’d love your support on our LinkedIn announcement. We’ll be keeping an eye on the comment section and will follow up over email to send you a gift if we see you there!