April 3rd, 2026
Pull business context into Agents from Notion and Google Drive
You can now connect your Notion and Google Drive workspaces to Profound to import files directly into your Knowledge Base. This allows your Agents to work from the same brand guidelines and product docs your team already maintains.
Manage your prompt library in bulk with the Profound API
You can now create, update, and change the status of prompts directly through our API without touching the Profound platform. If you're managing a large prompt library, this lets you make changes at scale and understand exactly what was updated. Learn more here.
Shopify brands can now access Profound's Agent Analytics
Previously, Shopify's server architecture made it impossible to capture the log data required for Agent Analytics. Nostra solves that with no custom engineering or dev work needed on your end. Users with the integration enabled can see which AI systems are crawling their Shopify site and how often, unlocking new first-party data informing AEO strategy. Read more on our blog.
Profound Agents can now build landing pages from AEO data with Framer
The Framer integration lets you generate landing pages inside Framer guided by insights from Profound AEO data. Go from AI Search analysis to a live, shareable page without writing a line of code.
Publish and manage CMS content in Payload
The Payload CMS integration lets Agents access, create, update, and publish CMS content directly from Profound. Teams using Payload can now manage content at scale without switching between tools.
As always, we love to hear from you. Please do not hesitate to share your feedback on how we can improve.
March 27th, 2026
Profound Sheets enables you to run Agents at scale, while collaborating with your team in real time. Plus, Exa AI Agent nodes, flexible prompt organization, and more updates across Profound.
Use Agents to complete hundreds of tasks at once with Profound Sheets
Profound Sheets is a collaborative, spreadsheet interface where you can run hundreds of Agents while working with your team. Start from scratch, import reports from Profound, or upload a CSV and start optimizing for AI Search at scale.
With Sheets you can:
Build weekly AEO health reports with visibility, citation, and sentiment data, competitive gap analysis, and a prioritized action list, all while your team edits in real time.
Run bulk content refresh flows that score a live page inventory against citation benchmarks, generate AEO-optimized briefs from real prompt data, and produce first drafts in a single run.
Generate hyper-personalized landing pages by using Profound's AEO data to understand what AI is saying about your target topics and craft copy that speaks directly to that context.
Additional Sheets features include:
Pulling data from Answer Engine Insights into Sheets with one click.
Feeding Sheets data back into Agents with the new Sheets node.
Coming soon: Inline editing with the help of AI, expanded integrations, and more.
Sheets is live in beta for all enterprise customers. You can learn more by reading our blog here or watching our demo video here.
More updates from the Profound team
Easily reorganize your prompt library by moving prompts across topics
You can now move prompts individually or in bulk across topics, and your dashboard will update automatically to reflect your new structure. If you want to reorganize your setup, you can now rearrange prompts without starting from scratch.
Get more out of Answer Engine Insights with flexible exports and cleaner organization
Answer Engine Insights now supports exporting charts as images, copying data directly to your clipboard, and opening chart data straight into Sheets. Untagged prompts are also now grouped under a dedicated "No Tags" section, so nothing gets lost in your view.
Bring Exa AI data into your Agents
You can now pull Exa AI data directly into your Profound Agents through four new nodes: Search, Contents, Find Similar Links, and Answer. Give your Agents even more of the web to work from.
We love to hear from you. Please share your feedback here on how we can improve.
March 13th, 2026
Power your Agents with the new Google Search node, plus the latest updates across the Profound platform.
Pull richer Google Search insights into Agents
Bring even more Google data directly into Agents, including AI Overviews, Knowledge Graphs, People Also Ask, Related Searches, organic results, and granular location targeting. This gives you a more complete view of Google Search visibility inside your Agents and replaces the previous Google SERP Results and People Also Ask nodes with a more flexible, consolidated setup. Learn more here.
Understand AI search queries with Microsoft Copilot Query Fanouts
Understand the queries that are generated when an AI Search occurs, allowing you to build a more deliberate content strategy around your key prompts.
Manage Agents with precise filtering
Filter agents by Creator and Status, giving you more control over how you organize and manage Agents. Quickly find Agents built by specific team members or view only Published or Unpublished Agents across your workspace.
Automate report building with Gamma
Use the Gamma integration nodes in Profound Agents to generate presentations, documents, and webpages directly inside Gamma. Build new assets from a prompt or remix an existing Gamma template using outputs from upstream nodes, turning Agent analysis into polished, shareable deliverables. Read more here.
Scale real-world prompt data workflows with Agents
Pull Prompt Volumes data directly into your Profound Agents, including attached keywords, search volume, change metrics, flexible date ranges, and more. This makes it easier to incorporate demand signals directly into Agent workflows and scale prompt volume insights.
Keep your prompt library organized with improved tag management
Rename and delete specific tags directly from the tag dropdown menu in Prompt Designer, making it easier than ever to manage and update your prompt library.
As always, we love to hear from you. Please share your feedback on how we can improve.
February 24th, 2026
We are excited to share that Profound has raised a $96 million Series C. We are putting this investment right to work with two major initiatives launching today.
Launching Profound University
We’re launching Profound University, our on-demand learning hub with courses, cohort-based training, and certifications.
On-Demand Education: Interactive walkthroughs and multi-lesson courses that take you from AEO beginner to Profound expert.
Profound Pods: Live, cohort-based sessions to learn in community with fellow Profound users.
AEO Certifications: Formalized certifications combining real-world project submissions and assessment-based testing to validate your expertise.
Agents are live
We have officially launched Profound Agents. You can build your own or deploy our Agent Templates to move faster from campaign concept to execution, without sacrificing quality.
To celebrate the launch, all Profound Starter and Growth plans will get 100 free agent runs over the next month.
Enterprise plans will have unlimited runs during this time, and your Engagement Manager will be reaching out to chat through best practices and future usage.
Want a walkthrough? Learn how to build an agent from scratch here →
You can also join our Agents Webinar on March 4th to learn how to deploy Agents across your marketing workflows. RSVP here →
Thank you
If you’re excited about what we’re building at Profound, we’d love your support on our LinkedIn announcement. We’ll be keeping an eye on the comment section and will follow up over email to send you a gift if we see you there!
February 3rd, 2026
This rename reflects our product direction of intelligent, autonomous systems for marketers. Agents represent a future where Profound doesn’t just run manual processes, but actively works alongside marketers as a true extension of their team.
January updates summarized
The team behind Agents has shipped a slew of updates over the last month that unlock brand new capabilities for marketers.
Profound data nodes
We’ve introduced new Profound Data nodes inside Agents, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows. Instead of exporting reports, stitching together spreadsheets, or manually translating insights into actions, marketers can now turn AI visibility data into automated, repeatable execution.
CMS Integration nodes
Profound Agents now connect natively to WordPress and Sanity, turning your CMS into an active endpoint for automation. Learn more on CMS integrations via our blog.
Slack node
With the Slack integration node, Profound Agents can now:
Send alerts when visibility or citation share changes
Notify teams when content is published or updated
Route drafts and outputs for review and approval
Keep stakeholders informed without manual status updates
Conditional node
The Conditional node unlocks even greater customization of Profound Agents, allowing users to branch an Agent’s outcomes depending on the value of certain criteria.
Other updates
Version control
Users can see and restore previous published versions.
Users can see/navigate between nodes (and their settings) on each previous version.
Auto descriptions
Remove the manual step of writing a descriptions for your Agent. Let AI do the work, finding a description that fits all the nodes in your Agent.
Single node testing
You can now run individual nodes to test them in isolation. No need to execute the entire Agent to see results. Simply run a single node and iterate.
New LLM model configuration
Configure content variation to be more predictive or more creative, enable web search, and include system prompts.
Structured outputs in Prompt LLM node
Define a schema and receive consistent response formats, enabling reliable parsing for Agent automation.
Streaming outputs
When testing LLM nodes you can now see the output streaming in real-time, allowing for faster review of direction.
Full-view outputs
You can now expand outputs to full screen for greater clarity when reviewing.
New pre-built Agents
Article Translator
YouTube Metadata Optimizer
PDP FAQ Generator
Content Optimization Suggestions
Content Brief Creation
AEO + SEO Research Report
Get started
The new Agents updates mentioned above are available today in Profound for all users on Enterprise accounts. Customers can reach out to our team or contact their Engagement Manager for a demo.
As always, please share your feedback. We’re actively listening, responding, and incorporating as we strive towards building the best solutions for your needs.
January 29th, 2026
Improved
If you manage multiple brands (known as Assets in Profound) management just got much easier. We've updated the Assets page with a cleaner, more intuitive interface.
What's new:
Cleaner layout with better workspace organization
Owned Assets displayed prominently; competitors hidden by default
Visibility metrics and prompt counts now visible at a glance (7-day view)
Improved search across workspaces
What you need to do: Nothing! The update is live now. Your data and workspaces remain unchanged, just with a better look and feel.
Our new feedback portal is now live
Have a feature request? Running into a bug? Want us to explore an integration? Now you can easily let us know. You will see a tab called Feedback next to Changelog. In that portal you can create a new post for our team to review. We look forward to hearing your feedback!
January 7th, 2026
New year, same ship speed from the product team at Profound. Today we’re highlighting two new features now available for all users within Enterprise accounts.
Brand Relevant Prompts
One of the most important questions in Answer Engine Optimization is simple but hard to address: which prompts actually matter to your brand?
Now, Enterprise users of Profound can answer that question using Brand Relevant Prompts, the newest feature inside the Prompt Volumes tab.
How it works
Brand Relevant Prompts surfaces the conversations where Answer Engines like ChatGPT chose to cite your brand's or your competitors' websites. For every prompt, see exactly which pages were cited alongside your owned content. Understand who you're competing against in each conversation and identify the pages that consistently appear in your category.
That means you can finally answer:
Which prompts are driving citations to your pages right now?
Which competitors appear alongside you in the same responses?
Where are competitors getting cited that you're not?
Brand Relevant Prompts are available today in Prompt Volumes for all users on Enterprise accounts. Self-serve account users are encouraged to reach out to our team for a demo.
New Workflows Templates
Profound Workflows launched in public beta last month and provides a new automation layer for marketing teams that streamlines content operations built for the AI Search era.
As of this past Monday, Enterprise customers of Profound now have six new Workflows templates to further augment and automate best-in-class AEO strategies.
Article Translator
Automatically translates an article into a specified target language while preserving meaning, tone, and formatting. It enables fast, consistent localization for global audiences with minimal manual effort.
YouTube Metadata Optimizer
Analyze any YouTube video and automatically generate AEO-optimized titles and descriptions designed to increase visibility and improve citation likelihood across AI search engines.
PDP FAQ Generator
Generate an AEO-optimized FAQ section for a Product Detail Page by identifying key product questions, inferred search intent, and relevant People Also Ask queries, then combining them with on-page product information to create clear, high-value FAQs designed for AI-driven search visibility.
Content Optimization Suggestions
Analyze a given article to produce clear, high-impact Answer Engine Optimization suggestions by leveraging our Content Optimization algorithm and relevant AEO insights.
Content Brief Creation
Create a structured content brief from a target topic and user prompt. This workflow analyzes Google results, top-cited LLM sources, and existing brand content to produce a well-researched, writer-ready brief.
AEO + SEO Research Report
Generate an AEO + SEO Research Report that shows which keywords matter, what’s ranking on Google, and how AI systems answer the same query. The output gives you a fast, data-backed view of opportunities and gaps to act on immediately.
Bonus Workflows feature ship: Test individual nodes
You can now run individual nodes to test them in isolation. No need to execute the entire workflow just to see results, simply run a single node and iterate.
Get started
The new Workflows templates mentioned above and the ability to test individual nodes are available today in Profound for all users on Enterprise accounts. Customers can reach out to our team or contact their Engagement Manager for a demo.
As always, please share your feedback. We’re actively listening, responding, and incorporating as we strive towards building the best solutions for your needs.
December 12th, 2025
New
We’re excited to announce the public beta of Profound Workflows, a new way for marketing teams to automate content operations that help them win in the rapidly changing landscape of AI search.
The Workflows beta is only available for customers on Profound Enterprise plans
Workflows lets teams codify their best practices into automated checks, analyses, insights, and actions. With a few clicks, marketers can build repeatable processes that:
Audit content for AEO, SEO, UX, and brand alignment
Refresh content to better perform in AI search
Generate research-backed content briefs and outlines
Analyze competitive insights
Produce ongoing reports on content health, performance, or gaps
Trigger recommendations for writers, editors, and SMEs
Enterprise customers will be receiving additional communications via their engagement manager. In the meantime we have some resources to help get started.
Workflows is evolving rapidly. By the end of the year, you’ll be able to schedule workflows to run automatically, integrate with your existing tools, and leverage dozens of pre-built templates.
Our goal is simple: make content operations radically more efficient, more intelligent, and more adaptive to the new world of search.
Enterprise customers can get started by visiting Workflows in their Profound dashboard.
Self-serve user who are interested in upgrading to access Workflows should contact our sales team for a demo.
November 14th, 2025
New
When someone asks ChatGPT, Claude, or Gemini a question, the model rarely “knows” the answer. Before these Answer Engines respond, they fan out the user’s prompt into multiple high-intent search queries, retrieve information from the web, and then synthesize everything into a final answer.
For example, if a user asks:
“Which business bank account is best for startups?”
The model might break this into queries like:
“best business checking accounts for startups 2025”
“online business banking comparison fees”
“startup bank account requirements”
This hidden step, the Query Fanout, determines which brands get pulled into AI answers, and which get left out.
Today, we’re making that process fully transparent.
You can now explore all query fanouts for the prompts you track in Profound through the new Query Fanouts page, designed to help AEO teams understand how Answer Engines interpret prompts and uncover the exact queries they use to research your category.
Read more on how to use the tab and interpret the data here.
Why this matters
In 2025, creating content without considering query fanouts is like doing SEO without knowing your keywords.
Answer Engines don’t simply evaluate a user’s question – they transform it into a set of richer, more targeted search queries. That’s what they actually use to decide which sources to cite.
If your content doesn’t rank for what the model searches, you won’t appear in what the user sees. We’ve written previously about how this works in practice in our breakdown of ChatGPT’s query fanout behavior.
At Profound, we analyze this behavior at scale, running millions of prompts through Answer Engines every day and capturing both the answers and the underlying fanouts. This gives AEO teams a first-of-its-kind window into:
How AI interprets user intent
What queries drive citations
Which modifiers matter most
Where content gaps and opportunities exist
With Query Fanouts, you can stop guessing how Answer Engines reason about your prompts and start optimizing for how they actually search. Get started by visiting Answer Engine Insights in your Profound dashboard.
October 13th, 2025
New
Improved
Answer Engine Insights
Query fanout visibility: We are now capturing and visualizing the search query fanout for specific ChatGPT, Meta AI, and Claude queries.
This allows you to understand the true queries that are generated when a web search occurs. This is helpful for having a more deliberate content strategy for your top prompts. Learn more about query fanouts in our blog post.
On-demand citation analysis: You can now trigger on-demand citation analysis for any page to confirm if your content or asset is mentioned - useful for verifying new placements or recently updated articles.
Citation page performance improvements: We refactored the citations page and improved latency and overall performance.
Prompt Volumes
Create multiple watchlists: Create and manage separate watchlists by product, campaign, or region. Teams can also view others’ watchlists within the org to stay aligned on shared monitoring efforts.
Workflows
Content creation improvements: Easily toggle between briefs and final drafts, while upgraded generation quality reduces hallucinations, strengthens internal linking, and enhances the deep research workflow.