Sep 25, 2026

Ask your AI Marketer to investigate your AEO data, share Documents externally, and more from Profound

Go from insight to action faster with the refreshed Answer Engine Insights
Answer Engine Insights has been upgraded with new streamlined views, customizable charts, and trends at a glance. Plus, your AI Marketer is just one click away on every chart.

Have your AI Marketer investigate your data in one click: Click any point on your Visibility, Sentiment, FactCheck, or Citations charts, and your AI Marketer pinpoints why the metric is dropping, rising, or flatlining.
Prep for your weekly AEO sync in one pass: Use the Compare menu to check where your brand stands across Platforms, Regions, and Personas in a single chart.
Filter for the competitors you care about: Use the new Competitors filter to see how you stack up against the competitors you want to see.
Uncover insights with custom heat maps: Dive into visibility or citation data to understand how it varies, like tags vs. competitors or topics vs. platforms.
Understand trends at a glance: Check out the new Visibility Trends to see your biggest spikes and drops by Competitors, Platforms, Topics, Tags, Regions, or Personas.
Find query fanouts in the Prompts tab: Query fanouts now sit in the Prompts tab with the rest of your prompt data.

The refreshed experience is live for all Profound customers. Learn more about using Answer Engine Insights.

Query Prompt Volumes data via the Profound API

Prompt Volumes and keyword intent insights are now available via the Profound API. Your team can compare demand and intent inside your own planning and reporting tools so content decisions follow real demand.

Bring clients, agencies, and partners into your Profound Documents
External sharing is now live for all Profound users, so you can invite anyone outside your organization to collaborate on a Profound Document. People without a Profound account will get an email to access the document.

Other updates

See which Reddit communities drive your citations: You can now group citation share by subreddit, so you know which Reddit communities Answer Engines pull from when they talk about your brand.
Let your AI Marketer fine-tune your tracking: You can now direct your AI Marketer to edit your prompts and topics for you, so your tracking keeps up with your strategy as it changes.