July 10th, 2026
Turn data into action with Aim
Aim is the first background agent built for marketers, trained from scratch on Profound's proprietary data and grounded in our AEO research.
Aim is operating 24/7, analyzing your AI Search data, Prompt Volumes, competitive landscape, and Knowledge Base to surface the opportunities worth acting on with a data-backed brief and recommended tasks. Chat with Aim to refine the plan, deploy custom Agents in one click, and let Aim track progress automatically.
Open Projects to see what Aim has surfaced for your brand, or ask it questions directly anywhere you see "Assistant." Get to know Aim more here.
See citations, bot activity, and page health in one place
Our new Pages feature brings citation data, bot activity, page health, and content quality together in a single view for every page on your site. Within Pages, explore Bot View to see what bots see on your site, or run the Content Optimizer to score your content and take action on improvements with a Profound Agent instantly. Learn more about Pages here.
Pull every Profound metric through a new and improved API
Reports API v2 covers Visibility, Citations, Sentiment, Query Fan-Outs, and FactCheck in one consistent request and response shape.
Ask your AI tool of choice which brand claims are wrong and where they're coming from
FactCheck is now available through the Profound MCP, so anyone with the connector installed can ask which claims about their brand are wrong, which models are making them, and which cited pages are reinforcing them. Each answer includes occurrence counts, reasoning, evidence, and a fix, so you can move straight from claim to action.
Brainstorm with Aim to build new Agents and Projects
Brainstorm Mode launches a guided Q&A that starts with a broad suggested goal and narrows it down to a specific, ready-to-build Agent or Project plan. It's yet another way to collaborate directly with Aim, using its knowledge of your brand and AI Search presence to suggest new marketing initiatives for your team.
Read and publish content in Drupal or Directus straight from your Profound Agents
Drupal and Directus are now available as Profound Agent nodes, each with List, Get, Create, and Update actions. Connect either CMS and your Agents can pull existing content or publish updates directly from Profound.
Benchmark your pages against others of the same type
Benchmarking now breaks performance out by page type, so pricing pages compare against pricing pages, and blogs against blogs. Filter by page type or benchmarking tier to get a true like-for-like read on how your content is performing. Other updates include the ability to filter pages with the biggest gains and drops across page type, industry, and company size, and filtering benchmarking by performance tier. Learn more about Benchmarking here.
Other updates:
Tabs in Docs: Open and create multiple pages inside a single Profound Document.
AND/OR tag logic in Profound data nodes: Filter data with combined tag logic for more precise analysis.
Folders for Docs: Organize your Document library as easily as you manage Agents and Sheets.
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The updates mentioned above are all available today. We love hearing from you. Please share your feedback on how we can improve.
June 26th, 2026
Know if AI is inaccurately representing your brand with FactCheck
FactCheck compares what AI says about your brand against your source of truth, flags inaccurate claims, and points you to the citations responsible for the inaccuracies. To get started, tag the prompts you want verified in the Prompt Designer and connect your Knowledge Base. From there, you can begin rectifying inaccurate claims using a Profound Agent, built for you in one click. Learn more in our blog.
Go from opportunity to execution with Projects
Every week, Projects organize thousands of data points across Visibility, Citations, Sentiment, Prompt Volumes, and connected context in your Knowledge Base to surface the opportunities worth acting on. Each Project comes with a data-backed brief and recommended tasks to execute. From there, you can refine the plan in chat, deploy custom Profound Agents for each task, and track the impact automatically. Learn more in our blog.
Save and share your Answer Engine Insights views
Saved Views lets you save your full display setup in Answer Engine Insights, including all filters like date range, platform, and regions. Share your view by copying the link and whoever opens it lands on the exact same view. Rename, update, or delete any saved view from the Views menu at the top of the Answer Engine Insights page.
Build, run, and observe Profound Agents through Claude
You can now generate, run, and observe Profound Agents via our Claude MCP. Describe the workflow you want to build, get a complete, ready-to-run Agent inside Profound, then run it to see the results. This is one of many updates as we work to redesign our MCP for Marketing Engineers.
Query Sentiment data through the Profound API
Sentiment is now available through the Profound API under the reports/sentiment endpoint. The same query powering your dashboard is now accessible via API, so you can pull semantically grouped themes, citation-level drill-downs, and recommended actions directly into your tool of choice. Learn more in our docs.
Create and edit dashboards directly from chat
Ask Profound can now turn your analysis into a dashboard without leaving the conversation. Describe what you want to see, get data visualizations built from your analysis, edit from chat, and save it as a Custom Dashboard to return to any time.
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The updates mentioned above are all available today. We love hearing from you. Please share your feedback on how we can improve.
June 19th, 2026
Pull live context from Slack, Notion, G2, and 12 other tools into Profound
External MCP connectors link Profound to the tools your team already uses, so Profound can read live data and take action without you copying things between tabs. The initial connector list includes tools like Slack, Notion, Linear, Klaviyo, Exa, Firecrawl, and G2. Learn more.
Keep your Profound Agents and Sheets organized as your library grows
Agents and Sheets can now live in Folders and Sub-Folders. Drag items between Folders, pin your Favorites to the top, or right-click for quick actions to stay on top of everything as your workspace scales. Learn more.
Find your next idea inside the Agents Marketplace
Our Agents Marketplace has ready-to-use templates covering a number of marketing workflows. Pick one to get started with Profound Agents or browse for inspiration on what to build next. Check out the templates.
Pull G2 reviews into your Agents to sharpen your content and messaging
Five new G2 nodes let you pull product reviews, rating breakdowns, and review snippets directly into your Profound Agents. Turn real customer feedback into content briefs, landing page copy, and more without manually combing through G2.
Collaborate with Profound directly in Slack
Tag Profound in any Slack channel or thread to ask questions and take action without leaving the conversation. Profound reads up to 50 messages of thread context before it responds, so its answer actually fits what you've been discussing. Learn more.
Other updates
Citation tags are now generally available, giving you a customizable way to organize citations across campaigns, blog content, and other initiatives. Custom citation categories are still fully supported if that's your current setup.
The Topic Optimization Matrix in Answer Engine Insights plots your topics by citations and visibility, giving you a clear view of which topics to prioritize first.
first_cited_at now shows the first time a citation URL was seen for your selected filters, so you can track when your pages first started earning citations. Find this in the Citations tab and through the API.
Adobe Analytics is now generally available in Agent Analytics, giving Adobe Analytics users a complete picture of how AI agents interact with their site.
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The updates mentioned above are all available today. We love hearing from you. Please share your feedback on how we can improve.
June 5th, 2026
Graduate from tracking AI's narrative to shaping it with rebuilt Sentiment in Profound
Sentiment has been rebuilt with semantically grouped themes, citation-level drill-downs to the exact text snippets responsible for the claims, and recommended actions with the corresponding Profound Agent.
To make sure you get the most out of this update, we went through your existing visibility prompts and added any that were likely to surface sentiment in responses. You're now tracking sentiment across a broader, more diverse set of prompts for a more accurate view, with multi-competitor sentiment detection in the same response. Read more here.
Collaborate on content with your team in Profound Docs
Profound Docs is a real-time collaboration editor built into Profound. Start a doc from scratch, create content in Agents and open it directly to edit, or use Documents as your team's shared workspace. Everything you'd expect from a doc editor is there: comments, slash commands, and the ability to collaborate in real-time with your team. Read more here.
Draft reports and update analysis with Ask Profound in Docs
Ask Profound is now available inside Docs. Analyze your Profound data and draft reports, summaries, and client-ready analysis without leaving the editor. Turn visibility, sentiment, and citation data into written analysis, or update existing docs with new insights.
Use Skills to apply reusable instructions within Ask Profound and Agents
Skills are reusable instruction sets you create once and apply anywhere you are working in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself. Read more here.
Pull Google Ads performance alongside your Profound visibility data
Google Ads nodes are now available in Profound Agents. Pull paid search performance directly alongside your Profound AEO data with List Campaigns, Search Term Performance, Keyword Performance, and Ad Performance nodes.
Run cross-channel visibility audits, weekly paid search digests, negative keyword discovery, and RSA creative audits, all inside a single Agent workflow. To get started, open any Profound Agent, search "Google Ads" in the node picker, and connect your account.
Track AI Search visibility in Hong Kong
Seven models are now supported in Hong Kong: Google AI Mode, Google AI Overviews, Gemini, Microsoft Copilot, Perplexity, Qwen, and DeepSeek.
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The updates mentioned above are available today for all Profound users.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 29th, 2026
Automatically source mentions in relevant third-party citations with Noble
Earning a third-party citation used to take 10+ hours of manual outreach. Now, through our integration with Noble, Profound Agents can find the high-visibility citations where your brand is missing and export those domains to Noble to kick off an automated sourcing campaign. Noble then searches its publisher network and handles outreach, negotiation, and payment. You simply review and accept the offers in your Noble dashboard.
You will need a connected Noble workspace. You can book a demo with Noble, or feel free to reach out to your Engagement team to learn more. Read more here.
Activate PartnerStack’s network of 65,000+ publishers from inside Profound
With our new PartnerStack integration, Profound Agents can use the Check Network node to match key third-party publications against PartnerStack's 65,000+ publishers and creators, surfacing who's already in the network with their content channels, rates, and formats listed. The Recruit node then pushes the publishers into your PartnerStack account, where each one appears in the AI Cited Content tab tagged with the prompt and AI platform that cited them, ready to activate as a flat-fee, affiliate, or hybrid deal. Read more here.
Get started
The updates mentioned above are available today for all Profound users.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 22nd, 2026
Turn your agent into an AEO expert with our MCP knowledge graph and new capabilities
We shipped a knowledge graph that gives your agent context on Profound data and your AEO strategy, plus 15 new capabilities built on top. These features kick off a series of updates redesigning the Profound MCP around how our customers work with agents. Read more here.
Get tailored answers from Ask Profound with conversation memory
Ask Profound now remembers context from your past conversations, like how you want analysis structured, which competitors matter, and what kinds of recommendations are useful. Ask a question and get an answer shaped to how you work.
Go from "I want this number" to runnable code with the Profound API Cookbook
The Profound API Cookbook is a set of end-to-end recipes that map directly to what you see in the Profound dashboard, including Visibility Score, Citation Share, leaderboards, and period-over-period KPI deltas. Each recipe walks through the exact call or chain of calls that produces the metric, with runnable Python and curl side by side so you can copy whichever fits your stack. Read more here.
Filter faster with a redesigned filter experience
Filters across Answer Engine Insights, Agents, and Sheets now share a consistent design with one-click reset, individual clearing, pinned selections, and tooltip previews. Get to the view you need in a few clicks, with the same filtering experience everywhere in Profound.
See OAI-AdsBot activity in Agent Analytics
The OAI-AdsBot checks the safety of landing pages submitted for ChatGPT ads. It now shows up in Agent Analytics alongside the other bots we track, so you know when your ad submissions are getting reviewed.
To access Agent Analytics, you'll need to set up your CDN integration. This comes at no extra cost. To do so, you can forward this email to your developer team or jump into our setup docs. If your site is on Vercel, simply use the Marketplace connector.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 15th, 2026
Know what good looks like with Benchmarking in Agent Analytics
Benchmarking lets you compare your AI citation performance against 800,000+ pages in the Profound Network, with weekly ranking updates. Every page is placed into one of four tiers (Poor, Fair, Good, or Great) based on where it falls in the percentile distribution. With Benchmarking, you can stop guessing whether your citation performance is strong and start setting goals against a baseline.
To access Benchmarking, you'll need to set up your CDN integration in Agent Analytics, this comes at no extra cost. To do so, you can forward this email to your developer team or jump into our setup docs. If your site is on Vercel, simply use the Marketplace connector. After opting in, you can always opt out and all of your data will be removed from the pool.
Build Profound Agents using text or voice with Agent Assistant
Agent Assistant lets you create Profound Agents using text or voice to describe the marketing process you want to automate. Agent Assistant builds Agents in seconds with every node exposed and directly editable, so you stay in control of every step. Watch our video here.
Run broader, faster keyword research with Prompt Volumes
Prompt Volumes keyword searches now return in seconds, and you can search up to 7 words together. Get a complete picture of what people are actually asking AI, across more keywords than ever before.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 8th, 2026
Measure ChatGPT Ads performance alongside your organic AI visibility
Four new OpenAI Ads nodes pull account, campaign, ad group, and ad-level performance directly into your Agents. Pair paid performance with your organic AI Search data to learn what works in a brand new channel before anyone else does. Read more here.
Analyze AI traffic on your domain with the Bot Visits node
The Agent Analytics Bot Visits node brings bot traffic into your Agents, with metrics for count, citations, indexing, and training with breakdowns by provider, name, type, page, platform, path, and day. Build workflows that monitor exactly how AI is interacting with your site without leaving Profound.
Track human referral traffic from AI platforms with the Human Referrals node
The Agent Analytics Human Referrals node pulls human referral visits into your Agents, with breakdowns by page, referral source, path, and day. Connect the dots between AI Search visibility and the real users showing up on your site as a result.
Share Custom Dashboards with anyone, even those without a Profound login
Custom Dashboards now support public sharing alongside the existing private and organization-wide options. Generate a link from the share menu and send it to clients, partners, or executives who can pull up live AEO performance any time without needing an account or a fresh export. Read more here.
Run Sentiment and Visibility analysis on the same prompt
You can now assign multiple analysis types to a single prompt instead of choosing between Sentiment or Visibility. Get a full picture of how AI systems are talking about your brand without duplicating prompts across your library.
Connect to Profound's MCP in a few clicks
MCP setup no longer requires an API key or manual configuration. Learn how to set up your MCP connection here.
Get started
The updates mentioned above are available today in Profound for all users.
As always, we love to hear from you. Please share your feedback on how we can improve.
May 1st, 2026
Talk to your AEO data with Ask Profound
Ask Profound turns your AI Search data into a conversation. Ask a question by voice or text and get an instant answer pulled from your visibility, citations, sentiment, Prompt Volumes, and more, with the underlying charts rendered right alongside the response. Follow up to go deeper, or attach files to bring additional context into the analysis. Read more on our blog here.
Understand the prompts you should be tracking with Prompt Research
Prompt Research Reports gives you direct access to the prompt insights Profound has always built for customers, now available as a report in your admin panel. Our data team created a model that takes Profound’s dataset of 1.5+ billion real user prompts to turn noisy, unstable data into a prompt list organized by topic, ranked by share of volume, and tagged by intent. Read more about our Prompt Research Reports here.
Greater controls in Custom Dashboards
Custom dashboards are now private by default, and users define which dashboards are shared with which teammates. You can also now create a new dashboard from duplicating an existing dashboard.
Keep your Knowledge Base up to date automatically with sync schedules
Knowledge Bases in Profound allow Agents to leverage proprietary data and also help us determine accuracy of AI responses. You can now set a sync schedule for Knowledge Base imports from Notion, Google Drive, and sitemaps, so your documents update regularly, capturing any changes.
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The updates mentioned above are available today in Profound for all users.
As always, we love to hear from you. Please share your feedback on how we can improve.
April 24th, 2026
No more duplicating nodes for every input. The Iteration node collects all outputs into a single array that the rest of your Agent can reference, combine, or act on.
The Iteration node accepts any array as input, whether that's an upstream LLM node generating a structured list, a Profound data node returning cited URLs, or a Sheets import.
Use Iteration when the value comes from synthesizing across results in a single run. Use Sheets when each input needs its own independent run.
Read more on blog here.
‘Generate with AI’ live in the Code node
You can now leverage natural language and a host of large language models to write code for to be used within Code nodes of Profound Agents. You can review and apply the generated code right from the modal.
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The new Agents updates mentioned above are available today in Profound for all users.
As always, we love to hear from you. Please share your feedback on how we can improve.