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Changelog

Follow new updates and improvements to Profound.

SEO data is now in Profound, analyze dashboards with your AI Marketer, and more

Have your AI Marketer analyze SEO data for every page

Through our partnership with Moz, your AI Marketer can now explore SEO data for every page. Ask "Which pages are driving my AI visibility?" and it can add how each page ranks in Google, how strong it is, and which sites link to your competitors instead of you.

Every page in Pages also has a new Search Visibility tab. You can now:

  • See which keywords each page ranks for: Each keyword comes with its position, monthly search volume, difficulty, and searcher intent.

  • Understand why people land on a page: Search Intent splits the searches that bring visitors to a page into informational, navigational, commercial, and transactional.

  • Spot link opportunities: Citation Opportunities lists sites that link to a competitor's page on the same topic but not to yours.

  • Compare page and site strength: Page Authority and Linking Root Domains are new sortable columns in the Pages table, and Domain and Brand Authority show how strong your whole site and brand are.

  • Start from flagged opportunities: Insights call out things like "8 keywords within reach of page 1," each with one-click investigation from your AI Marketer.

Ask your AI Marketer how to navigate Profound

Your AI Marketer can now answer navigation questions, like where to check your credit usage or how to manage your tracked competitors, and point you to the right page and setting. It follows your organization's access controls, so it only directs people to pages they have permission to open. To try it, ask your AI Marketer where to check your credit usage.

Investigate any date range on your charts with your AI Marketer

Drag across points on an Answer Engine Insights line chart to select a date range, then send it to your AI Marketer to investigate. Clicking a single point still pins one date.

Add context to your charts

Chart Annotations lets you add markers to your Answer Engine Insights charts for events like a campaign launch or a content refresh, so you can see what happened around the time a metric moved. Profound also adds Answer Engine model changes automatically. Place annotations across your organization or scope them to one category. Everyone in your organization can view them, and editors and above can create, edit, and delete them by default.

Multi-category organizations can now better organize their knowledge

If you manage more than one category, you can now assign each Knowledge Base to the categories it applies to. Once you map them, a category's Brand Context draws only from its own Knowledge Bases, so one category's context stops appearing in another's, and only users with access to that category can view or edit them.

A new toggle on each Knowledge Base turns off its Brand Context contribution, so it stores files without shaping context. Synced data sources in Context Manager, like Gong and Slack, can be scoped to categories too, and bulk edit lets you map many Knowledge Bases at once.

Existing Knowledge Bases still apply to every category by default. To limit a category's Brand Context to specific Knowledge Bases, select that category under 'Limit to select categories' on those Knowledge Bases and remove it from the others. Learn more about Knowledge Bases.

Other updates

  • Password-protect shared Document links: Add a password when you share a link to a Profound Document, then add, change, or remove it later from the Share dialog. Visitors are prompted for the password before they can view the document.

  • Export raw data from Custom Dashboards: Use Export at the top right of any Custom Dashboard and choose Export as Zip to download each chart's raw data as a separate CSV file.

Log in to Profound to explore these product updates and please share your feedback on how we can improve.

Meet the new Projects, integrate more context, and more in Profound

Keep all your marketing initiatives in one place with the new Projects

Product launches, industry campaigns, and sentiment fixes take more than a single conversation. Each Project is a workspace for the context, conversations, and outputs behind that work, and your AI Marketer suggests what to do next.

  • Go from insight to action faster: The redesigned homepage allows you to move faster on the opportunities your AI Marketer finds. Click 'Start a Project' to begin from a template, or ask your AI Marketer to start one for you. It proposes a plan for you to review before it acts on anything.

  • Get suggestions backed by your data: Your AI Marketer reviews your data across Answer Engine Insights, Prompt Volumes, and Agent Analytics to recommend new Projects and next tasks for your existing ones. Each suggestion shows the data and sources behind it.

  • Set context once: Add instructions, files, and Knowledge Base documents to a Project, and every conversation inside it has access to them.

  • Start suggested tasks in one click: Click 'Start task', and your AI Marketer opens a conversation and gets to work. Documents, Sheets, and images from every conversation are collected in the Project's Artifacts section.

  • Bring your team in: Projects are private by default. Invite teammates or share with your organization, so everyone works from the same context and conversations.

Projects and the new homepage are live for all Enterprise customers. Watch a walkthrough to learn more about Projects.

New context sources for your AI Marketer

Granola: The decisions and customer insights that shape your marketing often come out of meetings. You can now import meeting summaries and full transcripts from Granola into a Knowledge Base in Profound, giving your AI Marketer more context to work from. Import individual notes or whole folders as a one-time import or an ongoing sync.

Microsoft SharePoint: For many enterprise teams, brand guidelines, campaign briefs, and product decks live in SharePoint. You can now sign in, choose your SharePoint sites, and import those documents into a Knowledge Base, so your AI Marketer and Agents work from the same source material as your team.

To get started, open a Knowledge Base and click 'Add files'. Learn more about Knowledge Bases.

Find Getty Images photos for your content with your AI Marketer

Your AI Marketer can now search Getty Images and find photos for the content it helps create for you. For example, when a Project task calls for a new blog post, your AI Marketer can draft the article and find Getty photos to go with it in the same flow as its research and copywriting.

To get started, sign in with your Getty Images account in Settings under Integrations. Once integrated, choose the Getty connector when working with your AI Marketer.

New integrations for Profound Agents

Update product content in Salsify: Answer Engines describe your products using the details you publish. With Salsify, an Agent can update your existing product content and create new products. Learn more about using Salsify in Agents.

Find new publisher partners with Partnerize: Export your Citation Pages from Agents into Partnerize to see which cited publishers your program already covers, connect partners to the pages where they're cited, and recruit the ones you're missing.

Other updates

  • Bring Prompt Volumes into your other AI workspaces: The Profound MCP connects Profound to the AI tools your team already uses, and two new tools now make Prompt Volumes and intent insights available there. Learn more about the Profound MCP.

  • Choose Tags when you run an Agent: Tags are now an input type in Agents, Sheets, and Projects. Pick Tags from a dropdown instead of pasting tag IDs, and run the same Agent on a different group of prompts each time.

  • See Agency Mode changes in your activity logs: Activity logs now record when workspaces are created, promoted, extended, or moved, and when client workspaces are reactivated.

  • Filter Answer Engine Insights by language: Narrow your prompts by language to see how you show up in each one you track.

Log in to Profound to explore these product updates and please share your feedback on how we can improve.

Ask your AI Marketer to investigate your AEO data, share Documents externally, and more from Profound

Go from insight to action faster with the refreshed Answer Engine Insights
Answer Engine Insights has been upgraded with new streamlined views, customizable charts, and trends at a glance. Plus, your AI Marketer is just one click away on every chart.

  • Have your AI Marketer investigate your data in one click: Click any point on your Visibility, Sentiment, FactCheck, or Citations charts, and your AI Marketer pinpoints why the metric is dropping, rising, or flatlining.

  • Prep for your weekly AEO sync in one pass: Use the Compare menu to check where your brand stands across Platforms, Regions, and Personas in a single chart.

  • Filter for the competitors you care about: Use the new Competitors filter to see how you stack up against the competitors you want to see.

  • Uncover insights with custom heat maps: Dive into visibility or citation data to understand how it varies, like tags vs. competitors or topics vs. platforms.

  • Understand trends at a glance: Check out the new Visibility Trends to see your biggest spikes and drops by Competitors, Platforms, Topics, Tags, Regions, or Personas. 

  • Find query fanouts in the Prompts tab: Query fanouts now sit in the Prompts tab with the rest of your prompt data.

The refreshed experience is live for all Profound customers. Learn more about using Answer Engine Insights.

Query Prompt Volumes data via the Profound API


Prompt Volumes and keyword intent insights are now available via the Profound API. Your team can compare demand and intent inside your own planning and reporting tools so content decisions follow real demand.

Bring clients, agencies, and partners into your Profound Documents
External sharing is now live for all Profound users, so you can invite anyone outside your organization to collaborate on a Profound Document. People without a Profound account will get an email to access the document.

Other updates

  • See which Reddit communities drive your citations: You can now group citation share by subreddit, so you know which Reddit communities Answer Engines pull from when they talk about your brand.

  • Let your AI Marketer fine-tune your tracking: You can now direct your AI Marketer to edit your prompts and topics for you, so your tracking keeps up with your strategy as it changes.

Log in to Profound to explore these product updates and please share your feedback on how we can improve. 

Earlier updates