Changelog

Build and run Agents in plain language

You can now tell AI Marketer the job you want done, and it will build the Agent for you. It will populate an instruction panel where you can confirm the rules, tools, and schedule. Each run draws on your Profound data and your brand context from Context Manager. With the new Agents, you can:

• Have your AI Marketer build Agents for you: Describe what you want automated. Your AI Marketer asks follow-up questions and writes the instructions.

• Build, run, and refine in one place: Edit an Agent and run it from the same page. Saved changes apply to the next run, and each run happens in the Agent's own chat, so you can review the output, request changes, and run it again.

• Set triggers to keep Agents always on: Turn on a trigger in the Agent's settings, and it runs automatically. Run it on a schedule, when a competitor publishes a new blog post, when your visibility changes by 5%, when someone posts in a Slack channel, or whenever else your work calls for it.

• Choose the tools each Agent can use: Give an Agent access to tools like Slack, your Knowledge Base, or your Profound data, and set what it can do with each. If a tool isn't connected, your AI Marketer flags the gap and helps you connect it.

What happens to the Agents you already built: Your existing node-based Agents are now called Workflows. They keep running as they do today, and you'll find them on the Agents page filtered by Workflow type. To move one to the new experience, open it and click Migrate. Your AI Marketer converts it into an Agent and leaves the original unchanged. For steps that need to run the same way every time, add a Workflow as a tool inside a new Agent.

The new Agents are rolling out to all Enterprise and self-serve customers. Watch a walkthrough to learn more or jump in to the new experience and ask your AI Marketer to build an Agent for you.

Work with your AI Marketer in Microsoft Teams

A lot of marketing work happens in Microsoft Teams. Profound now connects to it in both directions.

Chat with your AI Marketer in Teams: Once an admin installs the Profound app for your organization, anyone with a Profound account can chat with your AI Marketer one-on-one or @mention it in channels and threads to get answers. To get started, an admin can install the app from the Microsoft Marketplace.

Bring Teams conversations into Profound: Connect your Teams account so your AI Marketer and Agents can read channels and conversations and send messages for you. Ask your AI Marketer to summarize a discussion, or build an Agent that gathers updates from specific channels and posts its findings back to Teams. You can set up this integration on the Integrations page in Settings.

Import Confluence pages into your Knowledge Base

Brand guidelines, messaging docs, launch plans, and campaign retros often live in Confluence. You can now sign in with your Atlassian account, choose your spaces and pages, and import them into a Knowledge Base. Context Manager uses those pages to build the Brand Context your AI Marketer works from, so its outputs reflect how your team already describes your brand and plans its campaigns. Turn on auto-sync, and Profound refreshes those pages so your Brand Context stays up to date as your team updates Confluence.

To get started, open a Knowledge Base, click 'Add files', and choose Confluence. Learn more about Knowledge Bases.

Give your AI Marketer context from the tools you work in

Your priorities and active projects live across task trackers, documents, and meeting notes. You can now connect Asana, Jira, monday.com, Google Drive, SharePoint, Notion, and Granola to your Personal Context and choose the workspaces, boards, files, and notes to include. Profound syncs them daily, so your AI Marketer understands your role and current work and can recommend next steps tied to your goals.

To get started, open Context Manager, go to Personal Context, click 'Add context', and choose 'Connect to workspaces'.

Other updates

• Finish setting up your context with a checklist: Context Manager now shows a checklist of the personal and brand context to add, and each item takes you straight to the page where you add it.

• Sign in to each of your company's Profound organizations from Okta: If your company uses separate Profound organizations, IT admins can now copy a direct sign-in link for each one from the Enterprise Setup page. Add it as a tile in Okta or another identity provider, and your team lands in the right organization with one click.

Log in to Profound to explore these product updates, and please share your feedback on how we can improve.

Have your AI Marketer analyze SEO data for every page

Through our partnership with Moz, your AI Marketer can now explore SEO data for every page. Ask "Which pages are driving my AI visibility?" and it can add how each page ranks in Google, how strong it is, and which sites link to your competitors instead of you.

Every page in Pages also has a new Search Visibility tab. You can now:

• See which keywords each page ranks for: Each keyword comes with its position, monthly search volume, difficulty, and searcher intent.

• Understand why people land on a page: Search Intent splits the searches that bring visitors to a page into informational, navigational, commercial, and transactional.

• Spot link opportunities: Citation Opportunities lists sites that link to a competitor's page on the same topic but not to yours.

• Compare page and site strength: Page Authority and Linking Root Domains are new sortable columns in the Pages table, and Domain and Brand Authority show how strong your whole site and brand are.

• Start from flagged opportunities: Insights call out things like "8 keywords within reach of page 1," each with one-click investigation from your AI Marketer.

Ask your AI Marketer how to navigate Profound

Your AI Marketer can now answer navigation questions, like where to check your credit usage or how to manage your tracked competitors, and point you to the right page and setting. It follows your organization's access controls, so it only directs people to pages they have permission to open. To try it, ask your AI Marketer where to check your credit usage.

Investigate any date range on your charts with your AI Marketer

Drag across points on an Answer Engine Insights line chart to select a date range, then send it to your AI Marketer to investigate. Clicking a single point still pins one date.

Add context to your charts

Chart Annotations lets you add markers to your Answer Engine Insights charts for events like a campaign launch or a content refresh, so you can see what happened around the time a metric moved. Profound also adds Answer Engine model changes automatically. Place annotations across your organization or scope them to one category. Everyone in your organization can view them, and editors and above can create, edit, and delete them by default.

Multi-category organizations can now better organize their knowledge

If you manage more than one category, you can now assign each Knowledge Base to the categories it applies to. Once you map them, a category's Brand Context draws only from its own Knowledge Bases, so one category's context stops appearing in another's, and only users with access to that category can view or edit them.

A new toggle on each Knowledge Base turns off its Brand Context contribution, so it stores files without shaping context. Synced data sources in Context Manager, like Gong and Slack, can be scoped to categories too, and bulk edit lets you map many Knowledge Bases at once.

Existing Knowledge Bases still apply to every category by default. To limit a category's Brand Context to specific Knowledge Bases, select that category under 'Limit to select categories' on those Knowledge Bases and remove it from the others. Learn more about Knowledge Bases.

Other updates

• Password-protect shared Document links: Add a password when you share a link to a Profound Document, then add, change, or remove it later from the Share dialog. Visitors are prompted for the password before they can view the document.

• Export raw data from Custom Dashboards: Use Export at the top right of any Custom Dashboard and choose Export as Zip to download each chart's raw data as a separate CSV file.

Log in to Profound to explore these product updates and please share your feedback on how we can improve.

Keep all your marketing initiatives in one place with the new Projects

Product launches, industry campaigns, and sentiment fixes take more than a single conversation. Each Project is a workspace for the context, conversations, and outputs behind that work, and your AI Marketer suggests what to do next.

• Go from insight to action faster: The redesigned homepage allows you to move faster on the opportunities your AI Marketer finds. Click 'Start a Project' to begin from a template, or ask your AI Marketer to start one for you. It proposes a plan for you to review before it acts on anything.

• Get suggestions backed by your data: Your AI Marketer reviews your data across Answer Engine Insights, Prompt Volumes, and Agent Analytics to recommend new Projects and next tasks for your existing ones. Each suggestion shows the data and sources behind it.

• Set context once: Add instructions, files, and Knowledge Base documents to a Project, and every conversation inside it has access to them.

• Start suggested tasks in one click: Click 'Start task', and your AI Marketer opens a conversation and gets to work. Documents, Sheets, and images from every conversation are collected in the Project's Artifacts section.

• Bring your team in: Projects are private by default. Invite teammates or share with your organization, so everyone works from the same context and conversations.

Projects and the new homepage are live for all Enterprise customers. Watch a walkthrough to learn more about Projects.

New context sources for your AI Marketer

Granola: The decisions and customer insights that shape your marketing often come out of meetings. You can now import meeting summaries and full transcripts from Granola into a Knowledge Base in Profound, giving your AI Marketer more context to work from. Import individual notes or whole folders as a one-time import or an ongoing sync.

Microsoft SharePoint: For many enterprise teams, brand guidelines, campaign briefs, and product decks live in SharePoint. You can now sign in, choose your SharePoint sites, and import those documents into a Knowledge Base, so your AI Marketer and Agents work from the same source material as your team.

To get started, open a Knowledge Base and click 'Add files'. Learn more about Knowledge Bases.

Find Getty Images photos for your content with your AI Marketer

Your AI Marketer can now search Getty Images and find photos for the content it helps create for you. For example, when a Project task calls for a new blog post, your AI Marketer can draft the article and find Getty photos to go with it in the same flow as its research and copywriting.

To get started, sign in with your Getty Images account in Settings under Integrations. Once integrated, choose the Getty connector when working with your AI Marketer.

New integrations for Profound Agents

Update product content in Salsify: Answer Engines describe your products using the details you publish. With Salsify, an Agent can update your existing product content and create new products. Learn more about using Salsify in Agents.

Find new publisher partners with Partnerize: Export your Citation Pages from Agents into Partnerize to see which cited publishers your program already covers, connect partners to the pages where they're cited, and recruit the ones you're missing.

Other updates

• Bring Prompt Volumes into your other AI workspaces: The Profound MCP connects Profound to the AI tools your team already uses, and two new tools now make Prompt Volumes and intent insights available there. Learn more about the Profound MCP.

• Choose Tags when you run an Agent: Tags are now an input type in Agents, Sheets, and Projects. Pick Tags from a dropdown instead of pasting tag IDs, and run the same Agent on a different group of prompts each time.

• See Agency Mode changes in your activity logs: Activity logs now record when workspaces are created, promoted, extended, or moved, and when client workspaces are reactivated.

• Filter Answer Engine Insights by language: Narrow your prompts by language to see how you show up in each one you track.

Log in to Profound to explore these product updates and please share your feedback on how we can improve.