October 13th, 2025
New
Improved

Answer Engine Insights
Query fanout visibility: We are now capturing and visualizing the search query fanout for specific ChatGPT, Meta AI, and Claude queries.

This allows you to understand the true queries that are generated when a web search occurs. This is helpful for having a more deliberate content strategy for your top prompts. Learn more about query fanouts in our blog post.
On-demand citation analysis: You can now trigger on-demand citation analysis for any page to confirm if your content or asset is mentioned - useful for verifying new placements or recently updated articles.
Citation page performance improvements: We refactored the citations page and improved latency and overall performance.
Prompt Volumes
Create multiple watchlists: Create and manage separate watchlists by product, campaign, or region. Teams can also view others’ watchlists within the org to stay aligned on shared monitoring efforts.

Workflows
Content creation improvements: Easily toggle between briefs and final drafts, while upgraded generation quality reduces hallucinations, strengthens internal linking, and enhances the deep research workflow.