January 29th, 2026

Improved

Simplifying multi-brand management in Profound

If you manage multiple brands (known as Assets in Profound) management just got much easier. We've updated the Assets page with a cleaner, more intuitive interface.

What's new:

  • Cleaner layout with better workspace organization

  • Owned Assets displayed prominently; competitors hidden by default

  • Visibility metrics and prompt counts now visible at a glance (7-day view)

  • Improved search across workspaces

What you need to do: Nothing! The update is live now. Your data and workspaces remain unchanged, just with a better look and feel.

Our new feedback portal is now live

Have a feature request? Running into a bug? Want us to explore an integration? Now you can easily let us know. You will see a tab called Feedback next to Changelog. In that portal you can create a new post for our team to review. We look forward to hearing your feedback!