We’ve introduced Personas to Profound, giving you a new way to see how Answer Engines respond based on the audience segments you care about.

What’s new:

• Create and customize Personas with demographics, industries, seniority, job roles, motivators, and pain points

• Track visibility scores (and more) by Persona for deeper, more actionable insights

• Layer your existing Personas onto Profound data

• Slice and visualize results by Persona for more granular analysis

• Attach specific prompts and topics to Personas for precise tracking

Why it matters:

Marketers think in segments, not just platforms and regions. Personas bring powerful segmentation into Answer Engine Optimization, helping you understand how visibility shifts across the different audience types you care about.