Why we built keyword hierarchies

Traditional SEO taught us to think in terms of individual keywords: track "running shoes," and optimize for it. But AI conversations don't work that way and keywords must be tracked differently. When someone asks about "running shoes," they don't stop there. There is an inherent need to dig deeper. The conversation evolves and each layer reveals deeper intent:

Keyword hierarchies let’s you drill into the long tail keywords that will allow you to create highly targeted content experiences for your customers. Get started by visiting the Prompt Volumes feature and clicking the keyword hierarchy tab in your Profound dashboard or contact our sales team for a demo.