We’re excited to announce the public beta of Profound Workflows, a new way for marketing teams to automate content operations that help them win in the rapidly changing landscape of AI search.

Workflows lets teams codify their best practices into automated checks, analyses, insights, and actions. With a few clicks, marketers can build repeatable processes that:

• Audit content for AEO, SEO, UX, and brand alignment

• Refresh content to better perform in AI search

• Generate research-backed content briefs and outlines

• Analyze competitive insights

• Produce ongoing reports on content health, performance, or gaps

• Trigger recommendations for writers, editors, and SMEs

Enterprise customers will be receiving additional communications via their engagement manager. In the meantime we have some resources to help get started.

• Intro to Workflows Video

• Workflows Product Docs

Workflows is evolving rapidly. By the end of the year, you’ll be able to schedule workflows to run automatically, integrate with your existing tools, and leverage dozens of pre-built templates.

Our goal is simple: make content operations radically more efficient, more intelligent, and more adaptive to the new world of search.

Enterprise customers can get started by visiting Workflows in their Profound dashboard.

Self-serve user who are interested in upgrading to access Workflows should contact our sales team for a demo.