Turn data into action with Aim
Aim is the first background agent built for marketers, trained from scratch on Profound's proprietary data and grounded in our AEO research. 

Aim is operating 24/7, analyzing your AI Search data, Prompt Volumes, competitive landscape, and Knowledge Base to surface the opportunities worth acting on with a data-backed brief and recommended tasks. Chat with Aim to refine the plan, deploy custom Agents in one click, and let Aim track progress automatically. 

Open Projects to see what Aim has surfaced for your brand, or ask it questions directly anywhere you see "Assistant." Get to know Aim more here.

See citations, bot activity, and page health in one place

Our new Pages feature brings citation data, bot activity, page health, and content quality together in a single view for every page on your site. Within Pages, explore Bot View to see what bots see on your site, or run the Content Optimizer to score your content and take action on improvements with a Profound Agent instantly. Learn more about Pages here.

Pull every Profound metric through a new and improved API
Reports API v2 covers Visibility, Citations, Sentiment, Query Fan-Outs, and FactCheck in one consistent request and response shape. 

Ask your AI tool of choice which brand claims are wrong and where they're coming from
FactCheck is now available through the Profound MCP, so anyone with the connector installed can ask which claims about their brand are wrong, which models are making them, and which cited pages are reinforcing them. Each answer includes occurrence counts, reasoning, evidence, and a fix, so you can move straight from claim to action.

Brainstorm with Aim to build new Agents and Projects

Brainstorm Mode launches a guided Q&A that starts with a broad suggested goal and narrows it down to a specific, ready-to-build Agent or Project plan. It's yet another way to collaborate directly with Aim, using its knowledge of your brand and AI Search presence to suggest new marketing initiatives for your team.

Read and publish content in Drupal or Directus straight from your Profound Agents
Drupal and Directus are now available as Profound Agent nodes, each with List, Get, Create, and Update actions. Connect either CMS and your Agents can pull existing content or publish updates directly from Profound. 

Benchmark your pages against others of the same type

Benchmarking now breaks performance out by page type, so pricing pages compare against pricing pages, and blogs against blogs. Filter by page type or benchmarking tier to get a true like-for-like read on how your content is performing. Other updates include the ability to filter pages with the biggest gains and drops across page type, industry, and company size, and filtering benchmarking by performance tier. Learn more about Benchmarking here.

Other updates: 

• Tabs in Docs: Open and create multiple pages inside a single Profound Document.

• AND/OR tag logic in Profound data nodes: Filter data with combined tag logic for more precise analysis.

• Folders for Docs: Organize your Document library as easily as you manage Agents and Sheets.

Get started

The updates mentioned above are all available today. We love hearing from you. Please share your feedback on how we can improve.