January 7th, 2026

Introducing Brand Relevant Prompts and New Workflows Templates

New year, same ship speed from the product team at Profound. Today we’re highlighting two new features now available for all users within Enterprise accounts.

Brand Relevant Prompts

One of the most important questions in Answer Engine Optimization is simple but hard to address: which prompts actually matter to your brand?

Now, Enterprise users of Profound can answer that question using Brand Relevant Prompts, the newest feature inside the Prompt Volumes tab.

How it works

Brand Relevant Prompts surfaces the conversations where Answer Engines like ChatGPT chose to cite your brand's or your competitors' websites. For every prompt, see exactly which pages were cited alongside your owned content. Understand who you're competing against in each conversation and identify the pages that consistently appear in your category.

That means you can finally answer:

  • Which prompts are driving citations to your pages right now?

  • Which competitors appear alongside you in the same responses?

  • Where are competitors getting cited that you're not?

Brand Relevant Prompts

Brand Relevant Prompts are available today in Prompt Volumes for all users on Enterprise accounts. Self-serve account users are encouraged to reach out to our team for a demo.

New Workflows Templates

Profound Workflows launched in public beta last month and provides a new automation layer for marketing teams that streamlines content operations built for the AI Search era.

As of this past Monday, Enterprise customers of Profound now have six new Workflows templates to further augment and automate best-in-class AEO strategies.

Workflows Templates Library

Article Translator

Automatically translates an article into a specified target language while preserving meaning, tone, and formatting. It enables fast, consistent localization for global audiences with minimal manual effort.

YouTube Metadata Optimizer

Analyze any YouTube video and automatically generate AEO-optimized titles and descriptions designed to increase visibility and improve citation likelihood across AI search engines.

PDP FAQ Generator

Generate an AEO-optimized FAQ section for a Product Detail Page by identifying key product questions, inferred search intent, and relevant People Also Ask queries, then combining them with on-page product information to create clear, high-value FAQs designed for AI-driven search visibility.

Content Optimization Suggestions

Analyze a given article to produce clear, high-impact Answer Engine Optimization suggestions by leveraging our Content Optimization algorithm and relevant AEO insights.

Content Brief Creation

Create a structured content brief from a target topic and user prompt. This workflow analyzes Google results, top-cited LLM sources, and existing brand content to produce a well-researched, writer-ready brief.

AEO + SEO Research Report

Generate an AEO + SEO Research Report that shows which keywords matter, what’s ranking on Google, and how AI systems answer the same query. The output gives you a fast, data-backed view of opportunities and gaps to act on immediately.

Bonus Workflows feature ship: Test individual nodes

You can now run individual nodes to test them in isolation. No need to execute the entire workflow just to see results, simply run a single node and iterate.

Get started

The new Workflows templates mentioned above and the ability to test individual nodes are available today in Profound for all users on Enterprise accounts. Customers can reach out to our team or contact their Engagement Manager for a demo.

As always, please share your feedback. We’re actively listening, responding, and incorporating as we strive towards building the best solutions for your needs.