Measure ChatGPT Ads performance alongside your organic AI visibility
Four new OpenAI Ads nodes pull account, campaign, ad group, and ad-level performance directly into your Agents. Pair paid performance with your organic AI Search data to learn what works in a brand new channel before anyone else does. Read more here.

Analyze AI traffic on your domain with the Bot Visits node
The Agent Analytics Bot Visits node brings bot traffic into your Agents, with metrics for count, citations, indexing, and training with breakdowns by provider, name, type, page, platform, path, and day. Build workflows that monitor exactly how AI is interacting with your site without leaving Profound.

Track human referral traffic from AI platforms with the Human Referrals node
The Agent Analytics Human Referrals node pulls human referral visits into your Agents, with breakdowns by page, referral source, path, and day. Connect the dots between AI Search visibility and the real users showing up on your site as a result.

Share Custom Dashboards with anyone, even those without a Profound login
Custom Dashboards now support public sharing alongside the existing private and organization-wide options. Generate a link from the share menu and send it to clients, partners, or executives who can pull up live AEO performance any time without needing an account or a fresh export. Read more here.

Run Sentiment and Visibility analysis on the same prompt
You can now assign multiple analysis types to a single prompt instead of choosing between Sentiment or Visibility. Get a full picture of how AI systems are talking about your brand without duplicating prompts across your library.

Connect to Profound's MCP in a few clicks
MCP setup no longer requires an API key or manual configuration. Learn how to set up your MCP connection here.

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The updates mentioned above are available today in Profound for all users.

As always, we love to hear from you. Please share your feedback on how we can improve.